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They allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked. The information collected through this type of cookies is used in the measurement of the activity of the websites, application or platform and for the elaboration of navigation profiles of the users of said sites, applications and platforms, in order to introduce improvements in function of the analysis of the usage data made by the users of the service.
They store information on user behavior obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to show advertising based on it.
They allow the management, in the most efficient way possible, of the advertising spaces.
Those that allow the user to navigate through a web page, platform or application and use the different options or services that exist, such as, for example, control traffic and data communication, identify the session, access restricted access parts, remember the elements that make up an order, make the purchase process of an order, make the request for registration or participation in an event, use security elements during navigation, store content for the dissemination of videos or sound or share content through social networks.
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